To attract more millennial women car buyers, dealers must modernize their process to make it less stressful and more customer-friendly. Decrease the time it takes to complete a purchase and be as transparent as possible. Capturing this generation of buyers early in their car buying experience can mean long-lasting relationships that drive profits for your dealership for years to come.
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1 2018 Mintel Car Purchasing Process, U.S.
2 2019 Women’s Car Buying Trends, Women-Drivers.com.