Trust and transparency. Are these pillars of your used car operations? For many dealers, their consumers are searching for an experience that exceeds their shopping expectations in an honest manner. Buying a used vehicle has been modernized with recent technological advancements. As you bring next-generation solutions onto your lot, you must ensure you are similarly advancing the customer’s journey. Doing so will help you provide an enhanced level of trust and transparency in everything you do. And when you operate with a higher sense of clarity, you can move the shopping process along more efficiently. This is what consumers want.
To properly experience peak transparency, start with how you appraise vehicles. This part of the experience can often be overlooked for its ability to build trust and develop relationships with your customers. Always be honest with a shopper on the quality and condition of their car. Walk them through how you evaluate their trade-in, and illustrate where and why reconditioning is necessary. In doing so, you create a bridge between your team and them while generating confidence in the deal. The result of this will help build your reputation and create a fan in your dealership and a customer for life.
Next, empower your team to be product experts. With a next-generation solution for a digital showroom, you provide your staff with all the touchpoints needed to understand what makes each vehicle unique. No longer do your employees have to guess on trim or package. By offering your crew the ability to access information and data from the palm of their hands, they can elevate the customer experience. Speculation is eliminated in the appraisal and sales process, and your team can provide the trust needed to deliver on heightened consumer expectations.
After that, it’s up to your dealership to provide competitive pricing to the market without racing to the bottom. Slapping a sticker on a car and hoping for the best is a tactic of the past. Pricing is now driven by honest data that values a vehicle on actual metrics. As a result, after you appraise a vehicle, a next-generation solution for inventory management will give you insights into what’s performing well on your lot and in your community. This ensures that the right cars are available and have the right number attached to them. Customers will shop with confidence knowing that they are getting the best deal around.
Experiencing peak transparency allows you to move vehicles efficiently through every touchpoint in the sales process. From appraising to pricing and selling, your used car operations must step up their transparency game in 2023. The act of guessing or over-relying on gut decisions should be a thing of the past. Modern consumers desire a streamlined shopping experience that caters to their unique needs. So why not give it to them?
Selling used vehicles has gone through many ups and downs over recent years. The longer we as an industry continue to leave data out of the equation, the more friction will continue to disrupt the customer experience. Invigorate your used car operations with technology solutions that illuminate even the darkest corners of your processes. Not only will you be able to acquire and appraise with heightened confidence, but you will also be able to price and sell more efficiently. Every aspect of the sales journey is prime to be enhanced with tools that provide an unmatched customer experience.
Where are you on your roadmap to transparency? If you are currently relying on your gut or ignoring data, you risk muddying how consumers discover and shop your used inventory. Step into the next generation of appraisal, inventory management, and sales with solutions that are designed to deliver honesty in every conversation. Even if your processes are currently data-driven, it’s possible that your insights aren’t providing the clarity needed to enhance the customer experience. With MAX Digital, used car dealers gain access to the cleanest data around. You will be empowered to make decisions based on real-life examples that elevate your dealership to the next level. Now is the time to get your operations on the path to success. Get your free consultation today.
