Advertising for automotive retail has come a long way. Many of you probably remember the days when a physical copy of an auto magazine was your recipe for success. Those days are behind us. In the modern world, technology has taken over how we advertise to consumers and how we connect with potential customers. While the game has changed, the rules are ultimately the same: be transparent in providing the highest quality information about a vehicle to the right set of eyes. With that being said, you need to have a best-in-class tool to help you merchandise successfully. To get that, you need a rich data platform.
You see, data is your best friend when it comes to listing your vehicles. You want to bring traffic to your lot, but you don’t want to waste valuable time manually writing ads. This is especially true when you consider how ads need to be written in a way that demands attention while being hyper-focused. The concept of creating ads might seem simple enough. However, the act can be quite daunting.
Understanding your audience plays a critical role in the advertising process. Gone are the days where you could rely on slick copy to draw attention to your vehicles. Rather, you need to empower your staff to attract shoppers by leveraging a refined data platform. Automation is your friend here. Progress continues to march forward as technology advances. Doing so in this manner lets you focus on the vehicle itself rather than trying to wow readers with fancy words.
Put an emphasis on the vehicle itself by leveraging a library of vehicle attributes. With an ad writing solution, you gain access to market listings analyzed daily for everything from OEM build information to off-brand packages. Guesswork is eliminated and the creation aspect is removed from manual speculation. Not only that, but a next-generation tool helps keep all vehicle information consistent across third-party sites, CRM systems, and DMS systems.
Data is your backbone for writing ads. But you need to make sure you have write-back capabilities. Having this ensures that changes made in the main system are reflected across the board. This helps efficiently syndicate vehicle listings across hundreds of sites. Because today’s shoppers are searching for details that will fuel buying decisions, it is your responsibility to provide vehicle details that extend to as many listing sites as possible. Not only that, but you need to ensure that the information is accurate and up to date.
Consumers will notice every detail. Gain as much visibility as possible for your listings. Set yourself up for success. Better data powers better results. Take the guesswork out of advertising with a solution that does the heavy lifting for you so you can focus on what you do best...selling.
With MAX Ad, you can drive three times more engagement than the average VDP. A well-thought-out system is driven by the depth of information. With so much going on in the industry, now is the time to automate as many processes as possible. MAX Ad is a one-of-a-kind solution that brings you face to face with consumers. Empower your customers to make informed decisions based on the best data available.
MAX Digital exists as an ally for the automotive industry. We want to help you succeed in selling more vehicles, holding more gross, and rightsizing your processes to the best of your ability. You need a partner to assist you in being competitive. MAX Digital is more than just a solution provider, we are an all-encompassing consultant that wants you to win. Schedule your FREE demo today.
