It’s no secret that technology has changed the way people do everything, and car buying has been no exception. Consider the fact that around 88 percent of people use the internet at some stage of their car buying process.
As technology continues to evolve all the time, so does the way it impacts automotive marketing. Below are five ways technology is expected to change automotive marketing in 2017.
Automotive Marketing is Changing for the Better
#1. Customer connection
One would think that the internet has created more distance between dealerships and their customers. But in fact, new technology is now bringing them closer than ever.
The latest web technology allows dealers to track customers’ online activity and then make the appropriate engagement. Dealerships now know what cars, price points and features a particular customer is looking at and can target that customer accordingly.
#2. Marketing efforts that are in sync
No longer must dealerships have marketing channels that are so segregated. Technology is helping to sync up direct mail, digital, and traditional marketing platforms under one single dashboard. This linear approach makes for better budgeting, reporting, and spending.
#3. Automated payments
Discounts, incentives, and dealer-defined pricing are more uniform and more aligned with one another thanks to improving technology. Dealerships are more in tune with manufacturers and customers alike, which can help reduce wasteful discounting that eats away at bottom lines.
#4. Leads, leads, leads
Automotive dealerships rely on leads, and technology is delivering more than ever before. Names, phone numbers, and email addresses are now captured with greater efficiency so you know who is looking for cars in your area.
#5. Mobility
Smartphones are getting smarter all the time, and so too are car dealerships. With the use of smartphones and tablets for car shopping on the rise, dealerships must ensure their websites are mobile friendly and adaptable to third-party apps.
MAX Digital: Keeping Automotive Dealers Up To Speed
MAX Digital helps automotive dealers keep up in today’s technology race. As more consumers turn to the internet for their car buying experience, MAX Digital provides digital merchandising, retailing, inventory management, and analytics to car dealerships everywhere. We help bridge the gap between the technology car shoppers use and car dealers need to generate improved acquisitions, pricing, marketing, and most of all — sales.
Schedule a free product demonstration to see how MAX Digital can provide the technology your dealership needs in today’s automotive market.
