The holiday season is the biggest time of year for retailers and the automotive industry shouldn’t be excluded. The end of the year is a busy time for dealerships as they rush for yearly sales goals and quotas, and the current year’s inventory needs to be moved to make room for next year’s models. These factors have led December to be a prime car shopping time for consumers.
So how can dealerships take advantage of the holiday rush? Here are five ideas for automotive marketing for the holiday season that will bring the holiday shopping rush to your showroom.
How to Make Your Automotive Merchandising More Festive
Put Some Holiday Spirit in Your Dealership
Your dealership should always be a warm and inviting place for customers, and this is especially true during the holiday season. Don’t just string up a couple lights and call it a day. Get the biggest tree you can find, set up a train that moves throughout the showroom, and pass out free hot cocoa. Bestowing the spirit of the holidays on your customers will bring out their spirit of shopping.
Get Interactive on Social Media
The Holidays are a great time to be interactive on social media. Have some fun by holding a contest for the ugliest Christmas sweater or funniest family holiday photo. Give some concert tickets — perhaps Trans-Siberian Orchestra — for the winner.
Send a Holiday Card
Holiday cards are a perfect opportunity for some direct mail marketing. Put together a card featuring your staff and some inventory and toss in a coupon for a service.
Run a 12 Days of Giving Sale
Run a 12-day sale with each day offering a different type of incentive for a different vehicle on your lot. Start small and gradually build up to a blockbuster sale on the 12th day.
Have a Toy Drive
Hold a toy drive at your dealership and offer an incentive to anyone who brings in a toy, such as a discounted service or increased trade-in value.
Schedule a Demo
It’s the season of giving, so how about a bonus idea? No matter the time of year, you can always schedule a demonstration to see how MAX Digital can enhance your automotive marketing efforts and optimize your sales.
